The beef industry in the Parkland is in a good position.

That’s the message from Fred Gorrell, Assistant Deputy Minister, Markets and Industry Services Branch, from Agriculture and Agri-Food Canada.

He says the key is for Manitoba to market their beef as a premium product:

“High-level, premium products, that’s what Manitoba offers, prime at the high-end product.  If we try to do the common, like in Brazil, we can’t compete.  So the idea is, we have to produce the best beef, and make sure it’s marketed, and branded, as such.”

Gorrell spoke at the Manitoba Beef Producers Annual General Meeting, earlier this month.