Dauphin, Canada

The Canadian Beef Cattle Check-Off is increasing to $2.50 a head on April 1st.

 The process to increase it from the current $1 has been in the works since 2016.

Brian Lemon, the General Manager from the Manitoba Beef Producers, talks about the work that was done to get to this point.

“It was passed by the membership at our AGM in 2016, so fully two years ago. It’s taken a while to get all the legal pieces in place and make sure we are aligned with the legal processes in the other provinces to make sure we implement the check-off in alignment with our key trading provinces in the beef industry, those being Saskatchewan and Alberta.”

The National Check-Off increase will be going towards market development, promotion and research initiatives that’ll continue to advance the national beef industry.